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Multichannel marketing metrics and methods for on and offline success

By: Material type: TextTextSeries: Serious skillsPublication details: New Jersey John Wiley 2008Description: xxiv,288p. ill. ; 24 cmISBN:
  • 9780470239599
Subject(s): DDC classification:
  • 658.872 22 AR-M
LOC classification:
  • HF5415.1265 .A75 2008
Online resources:
Contents:
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
Item type: Print
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 658.872 AR-M (Browse shelf(Opens below)) Available 110984

Includes index.

With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.

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