Multichannel marketing metrics and methods for on and offline success
Arikan, Akin 1969-
Multichannel marketing metrics and methods for on and offline success - New Jersey John Wiley 2008 - xxiv,288p. ill. ; 24 cm. - Sybex serious skills . - Serious skills. .
Includes index.
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
9780470239599
2008008356
GBA817716 bnb
014519407 Uk
Internet marketing.
Multilevel marketing.
HF5415.1265 / .A75 2008
658.872 / AR-M
Multichannel marketing metrics and methods for on and offline success - New Jersey John Wiley 2008 - xxiv,288p. ill. ; 24 cm. - Sybex serious skills . - Serious skills. .
Includes index.
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
9780470239599
2008008356
GBA817716 bnb
014519407 Uk
Internet marketing.
Multilevel marketing.
HF5415.1265 / .A75 2008
658.872 / AR-M