MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01944cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15193331 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131008125532.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080225s2008 inua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008008356 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA817716 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014519407 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470239599 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn212376055 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.A75 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
AR-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arikan, Akin |
| Dates associated with a name |
1969- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multichannel marketing |
| Remainder of title |
metrics and methods for on and offline success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey |
| Name of publisher, distributor, etc |
John Wiley |
| Date of publication, distribution, etc |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv,288p. |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Sybex serious skills |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Multilevel marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Serious skills. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html">http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html">http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html">http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print |
