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			Customer relationship management by Peelen, Ed Material type: Continuing resource; Format: print ; Type of continuing resource: periodical Publication details: New Delhi Pearson Education 2005 Other title: CRM Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.812 PE-C. Place hold Add to cart (remove)
			Marketing database analytics transforming data for competitive advantage by Banasiewicz, Andrew D Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2013 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.800285574 BA-M. Place hold Add to cart (remove)
			Data mining techniques for marketing, sales, and customer relationship management by Linoff, Gordon S Berry, Micahel J A Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2011 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.802 LI-D. Place hold Add to cart (remove)
			Marketing analytics data-driven techniques with Microsoft Excel by Winston, Wayne L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Wiley 2014 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.80072 WI-M. Place hold Add to cart (remove)
			Mastering data mining the art and science of customer relationship management by Berry, Michael J A Linoff, Gordon Berry, Michael J A. Data mining techniques Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Wiley 2000 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.802 BE-M. Place hold Add to cart (remove)
			Customer relationship management Databased Approach by Kumar, V Reinartz, Werner J Publication details: New Delhi Wiley 2006 Availability: Items available for loan: OPJGU Sonepat- Campus (2)Collection, call number: General Books 658.8120285574 KU-C, ... Place hold Add to cart (remove)
			Handbook of research on intelligent techniques and modeling applications in marketing analytics by Kumar, Anil Dash, Manoj Kumar Trivedi, Shrawan Kumar Panda, Tapan Kumar Series: Advances in business information systems and analytics Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA IGI Global 2017 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.83 HA-. Place hold Add to cart (remove)
			Marketing analytics a practitioner's guide to marketing analytics and research methods by Charan, Ashok Material type: Text; Format: print ; Literary form: Not fiction Publication details: London World Scientific 2015 Availability: Items available for loan: OPJGU Sonepat- Campus (2)Collection, call number: General Books 658.83 CH-M, ... Place hold Add to cart (remove)
			Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS / Jose Marcos Carvalho de Mesquita and Erik Kostelijk. by Mesquita, Jose Marcos Carvalho de [author] Kostelijk, Erik [author] Series: Business analytics Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Routledge, 2022 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8342 ME-M. Place hold Add to cart (remove)
			Digital marketing fundamentals / Marjolein Visser ; Berend Sikkenga ; Mike Berry by Visser, Marjolein [author] Sikkenga, Berend [author] Berry, Mike [author] Edition: 2nd ed. Language: English Publication details: The Netherlands : Noordhoff Groningen, 2022 Availability: Not available: OPJGU Sonepat- Campus: Checked out (1). Place hold Add to cart (remove)
			Principles of marketing engineering and analytics / Gary L. Lilien, Arvind Rangaswamy and Arnaud De Bruyn. by Lilien, Gary L [author] Rangaswamy, Arvind [author] De Bruyn, Arnaud [author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: State College, PA : Decisionpro, Inc., 2017 Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.802 LI-P. Place hold Add to cart (remove)