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Marketing database analytics transforming data for competitive advantage

By: Material type: TextTextPublication details: London Routledge 2013Description: xix,376p. ill. 26 cmISBN:
  • 9780415657884
Subject(s): DDC classification:
  • 658.800285574 22 BA-M
LOC classification:
  • HF5415.125 .B347 2013
Item type: Print
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Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 658.800285574 BA-M (Browse shelf(Opens below)) Available 128329

Includes bibliographical references (p. [370]-371) and index.

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