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Marketing database analytics transforming data for competitive advantage

Banasiewicz, Andrew D

Marketing database analytics transforming data for competitive advantage - London Routledge 2013 - xix,376p. ill. 26 cm.

Includes bibliographical references (p. [370]-371) and index.

ISBN: 9780415657884

LCCN: 2012030597

Subjects--Topical Terms:
Marketing--Databases.
Marketing--Data processing.
Database management.

LC Class. No.: HF5415.125 / .B347 2013

Dewey Class. No.: 658.800285574 / BA-M

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