Handbook of research on intelligent techniques and modeling applications in marketing analytics

Contributor(s):

Material type: Text

TextSeries: Advances in business information systems and analyticsPublication details: USA IGI Global 2017Description: xxvii, 427 p. 29 cmISBN:

9781522509974

Subject(s):

DDC classification:

658.83 23 HA-

LOC classification:

HF5415.2 .H2886 2017

Summary: "This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.83 HA- (Browse shelf(Opens below))	Available		135628

Includes bibliographical references (pages 381-417) and index.

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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