Strategic uses of alternative media just the essentials

By: Material type: TextTextPublication details: Armonk M.E. Sharpe 2011Description: viii,261p., ill., 24cmISBN:
  • 978076625564
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415 .B4557 2011
Contents:
Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?
Item type: Print
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 658.872 BL-S (Browse shelf(Opens below)) Available 119417

Includes bibliographical references (241-244) and index.

Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?

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