Strategic uses of alternative media (Record no. 21812)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01430cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16598975 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180506020044.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper Bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110105s2011 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010054315 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978076625564 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B4557 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman, Robyn |
| Dates associated with a name | 1958- |
| 9 (RLIN) | 56527 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic uses of alternative media |
| Remainder of title | just the essentials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Armonk |
| Name of publisher, distributor, etc | M.E. Sharpe |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,261p., |
| Other physical details | ill., |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (241-244) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 56528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 56529 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Alternative mass media. |
| 9 (RLIN) | 56530 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 9 (RLIN) | 56531 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 01/06/2012 | Segment Books | 2 | 658.872 BL-S | 119417 | 06/06/2018 | 05/05/2018 | 01/06/2012 |