Strategic uses of alternative media just the essentials
Blakeman, Robyn 1958-
Strategic uses of alternative media just the essentials - Armonk M.E. Sharpe 2011 - viii,261p., ill., 24cm.
Includes bibliographical references (241-244) and index.
Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?
978076625564
2010054315
Marketing.
Advertising.
Alternative mass media.
Social media.
HF5415 / .B4557 2011
658.8/72
Strategic uses of alternative media just the essentials - Armonk M.E. Sharpe 2011 - viii,261p., ill., 24cm.
Includes bibliographical references (241-244) and index.
Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?
978076625564
2010054315
Marketing.
Advertising.
Alternative mass media.
Social media.
HF5415 / .B4557 2011
658.8/72