How does star rating influence consumers' willingness to pay a premium? The roles of brand image, consumer involvement, and review volume / Arun Saxena; ; under the guidance of Diptiman Banerji and Deepak Sangroya
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TextLanguage: English Publication details: Sonipat : O.P. Jindal Global University, Jindal Global Business School, 2024Subject(s):
| Item type | Home library | Collection | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Print
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OPJGU Sonepat- Campus Main Library | Thesis/Dissertation | 658.8 SA-H (Browse shelf(Opens below)) | Not For Loan | Gifted by JGBS office | 400057 |
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