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How does star rating influence consumers' willingness to pay a premium? The roles of brand image, consumer involvement, and review volume /

Saxena, Arun

How does star rating influence consumers' willingness to pay a premium? The roles of brand image, consumer involvement, and review volume / Arun Saxena; ; under the guidance of Diptiman Banerji and Deepak Sangroya - Sonipat : O.P. Jindal Global University, Jindal Global Business School, 2024

ISBN: hbk

Subjects--Topical Terms:
Consumer
Brand image

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