Subliminal persuasion influence & marketing secrets they don`t want you to know
Material type:
TextPublication details: New Jersey John Wiley 2008Description: xxii,202p. 23 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780470243367
- 658.80019 22 LA-S
- HF5827.9 .L35 2008
Print
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OPJGU Sonepat- Campus Main Library | General Books | 658.80019 LA-S (Browse shelf(Opens below)) | Available | 110991 |
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| 658.8001 SH-M Marketing theory evolution and evaluation | 658.8001 SH-N Neuromarketing a peep into customers` minds | 658.8001 SH-N Neuromarketing a peep into customers` minds | 658.80019 LA-S Subliminal persuasion influence & marketing secrets they don`t want you to know | 658.80019 NE- Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales / | 658.80019 RA-P Psychology of marketing cross cultural perspectives | 658.80019 SE- Sensory marketing research on the sensuality of products |
Includes bibliographical references (p. 191-194) and index.
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
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