Subliminal persuasion influence & marketing secrets they don`t want you to know
Lakhani, Dave 1965-
Subliminal persuasion influence & marketing secrets they don`t want you to know - New Jersey John Wiley 2008 - xxii,202p. 23 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 191-194) and index.
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
9780470243367
2007041571
GBA822435 bnb
014530660 Uk
Subliminal advertising.
Subliminal projection.
Marketing--Psychological aspects.
HF5827.9 / .L35 2008
658.80019 / LA-S
Subliminal persuasion influence & marketing secrets they don`t want you to know - New Jersey John Wiley 2008 - xxii,202p. 23 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 191-194) and index.
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
9780470243367
2007041571
GBA822435 bnb
014530660 Uk
Subliminal advertising.
Subliminal projection.
Marketing--Psychological aspects.
HF5827.9 / .L35 2008
658.80019 / LA-S