Multichannel marketing metrics and methods for on and offline success
Material type:
TextSeries: Serious skillsPublication details: New Jersey John Wiley 2008Description: xxiv,288p. ill. ; 24 cmISBN: - 9780470239599
- 658.872 22 AR-M
- HF5415.1265 .A75 2008
Print
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.872 AR-M (Browse shelf(Opens below)) | Available | 110984 |
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| 658.87 VE-R Retail management functional principles & practices | 658.872 AH-D Digital marketing | 658.872 AH-D Digital marketing | 658.872 AR-M Multichannel marketing metrics and methods for on and offline success | 658.872 BA-B Be a networking millionaire : proven step-by-step formulas to achieve your dreams life faster / | 658.872 BH-F Fundamanetals of digital marketing | 658.872 BI-C Commonsense direct & digital marketing |
Includes index.
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
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