Marketing without advertising brand preference and consumer choice in Cuba

By:

Material type: Text

TextSeries: Publication details: London Routledge 2012Description: xx,229p. ill. ; 24 cmISBN:

9780415896986

Subject(s):

DDC classification:

658.8343 22 MO-M

LOC classification:

HF5415.12.C8 M67 2012

Contents:

Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions.

Item type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.8343 MO-M (Browse shelf(Opens below))	Available		128034

Includes bibliographical references and index.

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