Normal view MARC view ISBD view

Marketing without advertising (Record no. 30697)

MARC details
000 -LEADER
fixed length control field	01637cam a22003614a 4500
001 - CONTROL NUMBER
control field	16893795
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20131008130044.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	Hard bound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110728s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2011031620
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415896986
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocn707966485
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	YDX
--	BTCTA
--	YDXCP
--	BWX
--	CDX
--	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	nwcu---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.12.C8
Item number	M67 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343
Edition number	22
Item number	MO-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Morales, Emilio
Dates associated with a name	1969-
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Scarpaci, Joseph L
245 10 - TITLE STATEMENT
Title	Marketing without advertising
Remainder of title	brand preference and consumer choice in Cuba
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	Routledge
Date of publication, distribution, etc	2012
300 ## - PHYSICAL DESCRIPTION
Extent	xx,229p.
Other physical details	ill. ;
Dimensions	24 cm.
490 1# - SERIES STATEMENT
Series statement	Routledge advances in management and business studies
Volume number/sequential designation	50
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
Geographic subdivision	Cuba.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumers' preferences
Geographic subdivision	Cuba.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand choice
Geographic subdivision	Cuba.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Print

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			General Books	OPJGU Sonepat- Campus	OPJGU Sonepat- Campus	Main Library	23/04/2013	Segment Books(1181)	5342.89	658.8343 MO-M	128034	08/05/2013	7369.50	23/04/2013	Print