Marketing without advertising brand preference and consumer choice in Cuba
Morales, Emilio 1969- Scarpaci, Joseph L
Marketing without advertising brand preference and consumer choice in Cuba - London Routledge 2012 - xx,229p. ill. ; 24 cm. - Routledge advances in management and business studies 50 .
Includes bibliographical references and index.
Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions.
9780415896986
2011031620
Marketing--Cuba.
Consumers' preferences--Cuba.
Brand choice--Cuba.
HF5415.12.C8 / M67 2012
658.8343 / MO-M
Marketing without advertising brand preference and consumer choice in Cuba - London Routledge 2012 - xx,229p. ill. ; 24 cm. - Routledge advances in management and business studies 50 .
Includes bibliographical references and index.
Advertising without marketing : brand preference and consumer choice in -- Cuba -- A history of Cuban retailing, 1902-2011 -- Cuban consumers and brand awareness -- Iconic brand potential among leading Cuban products -- Franchising as a brand-globalizing process : the case of casa de Los Habanos -- Brand development without mass communication media -- Remittances & brands : survival & consumption in the new millennium -- Conclusions.
9780415896986
2011031620
Marketing--Cuba.
Consumers' preferences--Cuba.
Brand choice--Cuba.
HF5415.12.C8 / M67 2012
658.8343 / MO-M