Trust, social relations and engagement understanding customer behaviour on the web

By:

Padua, Donatella

Material type: Text

TextPublication details: Basingstoke Palgrave Macmillan 2012Description: xxvii,231pISBN:

9780230391246

Subject(s):

DDC classification:

658.812 22 PA-T

Contents:

PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study.

Summary: "Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.812 PA-T (Browse shelf(Opens below))	Available		123517

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Previous	658.812 NA-N Nuts and bolts of CRM (Customer relationship management)	658.812 PA-I Intelligent marketer's guide to data privacy the impact of big data on customer trust	658.812 PA-S Strategic customer management integrating relationship marketing and CRM	658.812 PA-T Trust, social relations and engagement understanding customer behaviour on the web	658.812 PE-C Customer relationship management	658.812 PO-C Client relationship management how to turn client relationships into a competitive advantage	658.812 PR-B Best service is no service how to liberate your customers service, keep them happy and control costs	Next

Includes bibliographical references (p. 215-222) and index.

"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.

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