Trust, social relations and engagement understanding customer behaviour on the web
Padua, Donatella
Trust, social relations and engagement understanding customer behaviour on the web - Basingstoke Palgrave Macmillan 2012 - xxvii,231p.
Includes bibliographical references (p. 215-222) and index.
PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study.
"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.
9780230391246
Relationship marketing.
Internet marketing.
Business enterprises--Valuation.
Customer relations.
Consumer behavior.
658.812 / PA-T
Trust, social relations and engagement understanding customer behaviour on the web - Basingstoke Palgrave Macmillan 2012 - xxvii,231p.
Includes bibliographical references (p. 215-222) and index.
PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study.
"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.
9780230391246
Relationship marketing.
Internet marketing.
Business enterprises--Valuation.
Customer relations.
Consumer behavior.
658.812 / PA-T