MARC details
| 000 -LEADER |
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| fixed length control field |
01776cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
17547844 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210226060011.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
hard bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
121203s2012 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230391246 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
22 |
| Item number |
PA-T |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Padua, Donatella |
| 245 10 - TITLE STATEMENT |
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| Title |
Trust, social relations and engagement |
| Remainder of title |
understanding customer behaviour on the web |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Basingstoke |
| Name of publisher, distributor, etc |
Palgrave Macmillan |
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii,231p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 215-222) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Valuation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print |
| Koha issues (borrowed), all copies |
1 |
