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Crossing the chasm Marketing and Selling Disruptive Products to Mainstream Customers

By:

Moore, Geoffrey A

Publication details: Harper Collins 2014 New YorkEdition: 3rdISBN:

9780062292988

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus FOB Library	General Books	658.8 MO-C (Browse shelf(Opens below))	Not For Loan		135431
Print	OPJGU Sonepat- Campus Main Library	General Books	658.8 MO-C (Browse shelf(Opens below))	Checked out	29/11/2024	135432

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Previous	658.8 MC-P Principle of marketing	658.8 ME-M Marketing to win designs and campaigns to achieve market dominance	658.8 MI-B Business to business marketing	658.8 MO-C Crossing the chasm Marketing and Selling Disruptive Products to Mainstream Customers	658.8 MO-C Crossing the chasm Marketing and Selling Disruptive Products to Mainstream Customers	658.8 MO-H Hospitality and travel marketing	658.8 MO-M Marketing the basics	Next

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