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Crossing the chasm Marketing and Selling Disruptive Products to Mainstream Customers

Moore, Geoffrey A

Crossing the chasm Marketing and Selling Disruptive Products to Mainstream Customers - 3rd. - New York Harper Collins 2014

ISBN: 9780062292988

Subjects--Topical Terms:
Selling--High technology
Technological innovations--Marketing
High technology--Marketing
Marketing
High technology industries
Selling--Technology

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