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Strategic uses of alternative media just the essentials

By:

Blakeman, Robyn, 1958-

Material type: Text

TextPublication details: Armonk M.E. Sharpe 2011Description: viii,261p., ill., 24cmISBN:

978076625564

Subject(s):

DDC classification:

658.8/72 22

LOC classification:

HF5415 .B4557 2011

Contents:

Alternative media is changing the way businesses reach their target -- Brands and the economy -- The strategy behind using alternative media -- The choice of media -- Conceptualizing the idea and choice of media -- Traditional advertising -- Out-of-home: outdoor and transit -- Direct marketing -- Sales promotion -- Electronic media -- Mobile media -- Guerilla and viral marketing -- What if it does not fit snuggly into any of the other categories?

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.872 BL-S (Browse shelf(Opens below))	Available		119417

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Previous	658.872 BA-B Be a networking millionaire : proven step-by-step formulas to achieve your dreams life faster /	658.872 BH-F Fundamanetals of digital marketing	658.872 BI-C Commonsense direct & digital marketing	658.872 BL-S Strategic uses of alternative media just the essentials	658.872 BR-P Power phone scripts 500 word-for-word questions, phrases, and conversations to open and close more sales	658.872 BU-N The new marketing : how to win in the digital age /	658.872 CA-E E-business and commerce strategic thinking and practice	Next

Includes bibliographical references (241-244) and index.

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