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The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.
Material type:
TextLanguage: English Publication details: London : Kogan Page, 2012.Edition: 5th edISBN: - 9780749465155
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Central Library | Course Reserve | 658.8343 KA-N (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | 152721 | ||
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OPJGU Sonepat- Campus Main Library | Textbooks | 658.8343 KA-N (Browse shelf(Opens below)) | Available | 152722 | ||
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Print
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OPJGU Sonepat- Campus Main Library | Textbooks | 658.8343 KA-N (Browse shelf(Opens below)) | Available | 152723 | ||
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OPJGU Sonepat- Campus Main Library | Textbooks | 658.8343 KA-N (Browse shelf(Opens below)) | Available | 152724 |
"Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."--
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