The new strategic brand management : (Record no. 3090551)
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000 -LEADER | |
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fixed length control field | 00813nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JGU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240815020021.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240415b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749465155 |
Qualifying information | pbk. |
040 ## - CATALOGING SOURCE | |
Language of cataloging | eng |
Transcribing agency | JGU |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer, Jean-Noel, |
9 (RLIN) | 1659967 |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | The new strategic brand management : |
Remainder of title | advanced insights and strategic thinking / |
Statement of responsibility, etc | Jean-Noel Kapferer. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | 2012. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."-- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products--Management. |
9 (RLIN) | 626102 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen | Total Checkouts | Date checked out |
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Dewey Decimal Classification | Restricted Access | Not For Loan | Course Reserve | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Central Library | 658.8343 KA-N | 152721 | 11/04/2024 | ||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.8343 KA-N | 152722 | 22/09/2024 | 1 | 14/08/2024 | ||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.8343 KA-N | 152723 | 30/09/2024 | 1 | 14/08/2024 | ||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.8343 KA-N | 152724 | 11/04/2024 |