The new strategic brand management : (Record no. 3090551)

MARC details
000 -LEADER
fixed length control field 00813nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field JGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240815020021.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240415b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency JGU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel,
9 (RLIN) 1659967
Relator term author
245 ## - TITLE STATEMENT
Title The new strategic brand management :
Remainder of title advanced insights and strategic thinking /
Statement of responsibility, etc Jean-Noel Kapferer.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2012.
520 ## - SUMMARY, ETC.
Summary, etc "Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products--Management.
9 (RLIN) 626102
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Koha item type Home library Current library Shelving location Full call number Barcode Date last seen Total Checkouts Date checked out
    Dewey Decimal Classification   Restricted Access Not For Loan Course Reserve Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Central Library 658.8343 KA-N 152721 11/04/2024    
    Dewey Decimal Classification       Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.8343 KA-N 152722 22/09/2024 1 14/08/2024
    Dewey Decimal Classification       Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.8343 KA-N 152723 30/09/2024 1 14/08/2024
    Dewey Decimal Classification       Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.8343 KA-N 152724 11/04/2024    

O.P. Jindal Global University, Sonepat-Narela Road, Sonepat, Haryana (India) - 131001

Send your feedback to glus@jgu.edu.in

Implemented & Customized by: BestBookBuddies   |   Maintained by: Global Library