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The new strategic brand management : advanced insights and strategic thinking /

Kapferer, Jean-Noel,

The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer. - 5th ed. - London : Kogan Page, 2012.

"Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students."--

ISBN: 9780749465155 pbk.

Subjects--Topical Terms:
Brand name products--Management.

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