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Television and new media must-click TV

By: Material type: TextTextPublication details: London Routledge 2010Description: 313pISBN:
  • 9780415802376
Other title:
  • Television and new media
Subject(s): DDC classification:
  • 791.45750973 22 GI-T
LOC classification:
  • PN1992.3.U5 G55 2010
Contents:
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Item type: Print
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 791.45750973 GI-T (Browse shelf(Opens below)) Available 115942

Includes bibliographical references and index.

Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

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