Television and new media must-click TV
Gillan, Jennifer
Television and new media must-click TV Television and new media - London Routledge 2010 - 313p.
Includes bibliographical references and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
9780415802376
2010001331
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.
PN1992.3.U5 / G55 2010
791.45750973 / GI-T
Television and new media must-click TV Television and new media - London Routledge 2010 - 313p.
Includes bibliographical references and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
9780415802376
2010001331
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.
PN1992.3.U5 / G55 2010
791.45750973 / GI-T