The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin.

By:

Devin, Lee, 1938- [author.]

Contributor(s):

Austin, Robert D. (Robert Daniel), 1962- [author.]

Material type: Text

TextPublisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]Description: 1 online resource (xi, 178 pages) : illustrations, mapContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

0804784965
9780804784962
0804757216
9780804757218

Subject(s): Genre/Form:

Additional physical formats: Print version:: Soul of design.DDC classification:

658.5/752 23

LOC classification:

TS171.4 .D497 2012eb

Online resources:

Click here to access online

Contents:

Non-ordinary products (and services) -- The component parts of form -- Qualities of the soul (of design) and their consequences -- Makers and creativity : toward commercial success with special things -- Closure.

Summary: What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.

English.

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