The soul of design : harnessing the power of plot to create extraordinary products /
Devin, Lee, 1938-
The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. - 1 online resource (xi, 178 pages) : illustrations, map
Includes bibliographical references and index.
Non-ordinary products (and services) -- The component parts of form -- Qualities of the soul (of design) and their consequences -- Makers and creativity : toward commercial success with special things -- Closure.
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.
English.
0804784965 (electronic bk.) 9780804784962 (electronic bk.) 0804757216 9780804757218 (alk. paper) (alk. paper) (pbk. ; alk. paper)
10.1515/9780804784962 doi
Product design.
New products--Management.
Product management.
Creative thinking.
Conception de produit.
Produits commerciaux--Gestion.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Creative thinking.
New products--Management.
Product design.
Product management.
Electronic books.
Electronic books.
TS171.4 / .D497 2012eb
658.5/752
The soul of design : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. - 1 online resource (xi, 178 pages) : illustrations, map
Includes bibliographical references and index.
Non-ordinary products (and services) -- The component parts of form -- Qualities of the soul (of design) and their consequences -- Makers and creativity : toward commercial success with special things -- Closure.
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.
English.
0804784965 (electronic bk.) 9780804784962 (electronic bk.) 0804757216 9780804757218 (alk. paper) (alk. paper) (pbk. ; alk. paper)
10.1515/9780804784962 doi
Product design.
New products--Management.
Product management.
Creative thinking.
Conception de produit.
Produits commerciaux--Gestion.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Creative thinking.
New products--Management.
Product design.
Product management.
Electronic books.
Electronic books.
TS171.4 / .D497 2012eb
658.5/752