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Psychology of marketing cross cultural perspectives

By: Contributor(s): Material type: TextTextPublication details: Burlington Gower 2010Description: xviii,393pISBN:
  • 9780566089039
Subject(s): DDC classification:
  • 658.80019 22 RA-P
LOC classification:
  • HF5415 .P734 2010
Contents:
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
Item type: Print
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Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 658.80019 RA-P (Browse shelf(Opens below)) Checked out 12/12/2024 115678

Includes index.

Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.

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