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Psychology of marketing cross cultural perspectives

Raab, Gerhard Goddard, G Jason Ajami, Riad A

Psychology of marketing cross cultural perspectives - Burlington Gower 2010 - xviii,393p.

Includes index.

Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.

ISBN: 9780566089039

LCCN: 2010010152

Subjects--Topical Terms:
Marketing--Psychological aspects.
Consumer behavior--Psychological aspects.
Consumer's preferences--Cross-cultural studies.

LC Class. No.: HF5415 / .P734 2010

Dewey Class. No.: 658.80019 / RA-P

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