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Changing face of management in Thailand

Contributor(s): Material type: TextTextPublication details: London Routledge 2009Description: xix,322p. ill., 1 map ; 25 cmISBN:
  • 9780415443326
Subject(s): DDC classification:
  • 658.009592 22 CH-
LOC classification:
  • HD70.T5 C53 2009
Contents:
Business in Thailand : an overview -- Political backdrop 1997-2008 -- Socio-cultural context -- Tourism -- HRM -- Marketing : design, aesthetics and superstition -- Credit risk management -- Public sector organizations -- Corporate governance -- Corporate women manager -- E-communication -- The Thailand brand.
Item type: Print
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Includes bibliographical references and index.

Business in Thailand : an overview -- Political backdrop 1997-2008 -- Socio-cultural context -- Tourism -- HRM -- Marketing : design, aesthetics and superstition -- Credit risk management -- Public sector organizations -- Corporate governance -- Corporate women manager -- E-communication -- The Thailand brand.

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