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Changing face of management in Thailand

Changing face of management in Thailand - London Routledge 2009 - xix,322p. ill., 1 map ; 25 cm.

Includes bibliographical references and index.

Business in Thailand : an overview -- Political backdrop 1997-2008 -- Socio-cultural context -- Tourism -- HRM -- Marketing : design, aesthetics and superstition -- Credit risk management -- Public sector organizations -- Corporate governance -- Corporate women manager -- E-communication -- The Thailand brand.

ISBN: 9780415443326

LCCN: 2008046974

Nat. Bib. No.: GBA930181 bnb

Nat. Bib. Agency Control No.: 014937212 Uk

Subjects--Topical Terms:
Management--Thailand.
National characteristics, Thai.

Subjects--Geographic Terms:
Thailand--Economic conditions--1986-

LC Class. No.: HD70.T5 / C53 2009

Dewey Class. No.: 658.009592 / CH-

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