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About face the secrets of emotionally effective advertising
Material type:
TextPublication details: New Delhi Kogan Page 2010Description: xii,196pISBN: - 9780749457570
- 659.1019 22 HI-A
- HF5822 .H515 2010
Contents:
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
Print
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 659.1019 HI-A (Browse shelf(Opens below)) | Available | 112521 |
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| 659.1 WE-A Advertising principles and practice | 659.101 FE-P Psychology of advertising | 659.1019 BO-D Deception in the marketplace the psychology of deceptive persuasion and consumer self protection | 659.1019 HI-A About face the secrets of emotionally effective advertising | 659.1019 PA-H Hidden persuaders | 659.1019 PS- Psychology of entertainment media blurring the lines between entertainment and persuasion | 659.10285 MC-D Digital advertising |
Includes bibliographical references and index.
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
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