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About face the secrets of emotionally effective advertising

Hill, Dan 1959-

About face the secrets of emotionally effective advertising - New Delhi Kogan Page 2010 - xii,196p.

Includes bibliographical references and index.

Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.

ISBN: 9780749457570

LCCN: 2010013860

Subjects--Topical Terms:
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Advertising--Research.
Emotions.

LC Class. No.: HF5822 / .H515 2010

Dewey Class. No.: 659.1019 / HI-A

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