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Psychology of advertising
Publication details: Psychology Press 2010 New YorkDescription: xi,331pISBN:- 9780415442732
- 22 659.101 FE-P
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| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 659.101 FE-P (Browse shelf(Opens below)) | Available | 112670 |
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| 659.1 VI-H Hypnotic writing how to seduce and persuade customers with only your words | 659.1 WE-A Advertising principles & practice | 659.1 WE-A Advertising principles and practice | 659.101 FE-P Psychology of advertising | 659.1019 BO-D Deception in the marketplace the psychology of deceptive persuasion and consumer self protection | 659.1019 HI-A About face the secrets of emotionally effective advertising | 659.1019 PA-H Hidden persuaders |
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