Marketing methods to improve company strategy applied tools and frameworks to improve a company`s competitiveness using a network approach

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Material type: Text

TextPublication details: London Routledge 2010Description: viii,127p. ill. ; 23 cmISBN:

9780415873758

Subject(s):

DDC classification:

658.802 22 NE-M

LOC classification:

HD30.28 .N4814 2010

Contents:

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.802 NE-M (Browse shelf(Opens below))	Available		111713

Includes bibliographical references and index.

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