Marketing methods to improve company strategy applied tools and frameworks to improve a company`s competitiveness using a network approach
Neves, Marcos Fava Castro, Luciano Thome e Consoli, Matheus Alberto
Marketing methods to improve company strategy applied tools and frameworks to improve a company`s competitiveness using a network approach - London Routledge 2010 - viii,127p. ill. ; 23 cm.
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
9780415873758
2009031116
Strategic planning.
Industrial management.
Marketing.
Competition.
HD30.28 / .N4814 2010
658.802 / NE-M
Marketing methods to improve company strategy applied tools and frameworks to improve a company`s competitiveness using a network approach - London Routledge 2010 - viii,127p. ill. ; 23 cm.
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
9780415873758
2009031116
Strategic planning.
Industrial management.
Marketing.
Competition.
HD30.28 / .N4814 2010
658.802 / NE-M