Strategic thinking a nine step approach to strategy and leadership for managers and marketers
Material type:
TextPublication details: New Delhi Kogan Page 2010Edition: 3rdDescription: ix,150pISBN: - 9780749460778
- 658.4012 22 WO-S
- HD30.28 .W665 2010
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| Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 658.4012 WO-S (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | 132684 | ||
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OPJGU Sonepat- Campus | General Books | Main Library | 658.4012 WO-S (Browse shelf(Opens below)) | Available | 112143 |
Rev. ed. of: Strategic planning.
Includes bibliographical references.
Strategic leadership and the conversational style of strategists -- Strategic leadership-brain-based strategic communication -- Strategic leadership-the thinking skills required -- Strategic leadership-case study : marketing leadership and management action in turbulent times -- Strategic thinking-nine steps -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
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