Normal view MARC view ISBD view

Wootton, Simon Horne, Terry

Strategic thinking a nine step approach to strategy and leadership for managers and marketers - 3rd - New Delhi Kogan Page 2010 - ix,150p.

Rev. ed. of: Strategic planning.

Includes bibliographical references.

Strategic leadership and the conversational style of strategists -- Strategic leadership-brain-based strategic communication -- Strategic leadership-the thinking skills required -- Strategic leadership-case study : marketing leadership and management action in turbulent times -- Strategic thinking-nine steps -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

ISBN: 9780749460778

LCCN: 2010002761

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.28 / .W665 2010

Dewey Class. No.: 658.4012 / WO-S