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Interpretation in social life, social science, and marketing

By: Material type: TextTextSeries: Routledge interpretive marketing research series ; 9.Publication details: New York Routledge 2009Description: viii,227p. 24 cmISBN:
  • 9780415777582
Subject(s): DDC classification:
  • 153.32 22 OS-I
LOC classification:
  • BF367 .O85 2009
Contents:
Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 153.32 OS-I (Browse shelf(Opens below)) Available 108702

Includes bibliographical references (p. [197]-213) and index.

Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.

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