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Interpretation in social life, social science, and marketing

O`Shaughnessy, John 1927-

Interpretation in social life, social science, and marketing - New York Routledge 2009 - viii,227p. 24 cm. - Routledge interpretive marketing research ; 9 . - Routledge interpretive marketing research series ; 9. .

Includes bibliographical references (p. [197]-213) and index.

Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.

ISBN: 9780415777582

LCCN: 2008047606

Nat. Bib. No.: 014-79957 bnb GBA-8C844 bnb

Subjects--Topical Terms:
Imagery (Psychology)
Visualization.
Marketing.
Social sciences.

LC Class. No.: BF367 / .O85 2009

Dewey Class. No.: 153.32 / OS-I

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