Advertising principles and practice

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Publication details: Pearson 2006 DelhiEdition: 7thDescription: xxxi,592pISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659.1 WE-A (Browse shelf(Opens below))	Available		107696

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Previous	659.1 TI-U Uncommon sense of advertising getting the basics right	659.1 VI-H Hypnotic writing how to seduce and persuade customers with only your words	659.1 WE-A Advertising principles & practice	659.1 WE-A Advertising principles and practice	659.101 FE-P Psychology of advertising	659.1019 BO-D Deception in the marketplace the psychology of deceptive persuasion and consumer self protection	659.1019 HI-A About face the secrets of emotionally effective advertising	Next

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