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Advertising principles and practice (Record no. 5108)

MARC details
000 -LEADER
fixed length control field	00491 a2200193 4500
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	Paper bound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100719t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131714140
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
Classification number	659.1
Item number	WE-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wells, William
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Burnett, John
245 ## - TITLE STATEMENT
Title	Advertising principles and practice
250 ## - EDITION STATEMENT
Edition statement	7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Pearson
Date of publication, distribution, etc	2006
Place of publication, distribution, etc	Delhi
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi,592p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Print
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			General Books	OPJGU Sonepat- Campus	OPJGU Sonepat- Campus	Main Library	19/07/2010	The Book Company	393.75	659.1 WE-A	107696	15/07/2012	525.00	19/07/2010	Print