Retail management a strategic approach
Material type:
TextPublication details: New Jersey Prentice Hall 2010Edition: 11thISBN: - 9788131733769
- HF5429 .B45 2010
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OPJGU Sonepat- Campus | General Books | Main Library | 658.87 BE-R (Browse shelf(Opens below)) | Available (Restricted Access) | 130103 | ||
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OPJGU Sonepat- Campus | General Books | Main Library | 658.87 BE-R (Browse shelf(Opens below)) | Available | 130102 |
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| 658.87 BA-R Retail management | 658.87 BA-R Retail management | 658.87 BE-R Retail management a strategic approach | 658.87 BE-R Retail management a strategic approach | 658.87 BO-S Strategic marketing channel management | 658.87 CA-B Big ideas for small retailers discover new ways to improve your business | 658.87 CH-R Retail marketing in the modern age |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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