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Berman, Barry

Retail management a strategic approach - 11th - New Jersey Prentice Hall 2010

Includes bibliographical references and indexes.

An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

ISBN: 9788131733769

LCCN: 2009013911

Subjects--Topical Terms:
Retail trade--Management.

LC Class. No.: HF5429 / .B45 2010