Global strategic management
Material type:
TextPublication details: New York ME Sharpe 2009ISBN: - 9788190210058
- HD30.28 .U535 2008
- 85.10
Print
| Item type | Home library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Print
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OPJGU Sonepat- Campus Main Library | General Books | 658.4012 UN-G (Browse shelf(Opens below)) | Available | Gifted by Mr. B. P. Chauhan | 012386 |
Includes bibliographical references and indexes.
Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
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