Strategic brand management building, measuring, and managing brand equity

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Material type: Text

TextPublication details: New Jersey Pearson 2011Edition: 3rdDescription: xxi,692pISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 KE-S (Browse shelf(Opens below))	Available (Restricted Access)	128494
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 KE-S (Browse shelf(Opens below))	Available (Restricted Access)	128493
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.827 KE-S (Browse shelf(Opens below))	Available	128495

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Previous	658.827 KA-S Strategic brand management creating and sustaining brand equity long term	658.827 KA-T Twenty four brand mantras finding a place in the minds and hearts of consumers	658.827 KE-S Strategic brand management building, measuring and managing brand equity	658.827 KE-S Strategic brand management building, measuring, and managing brand equity	658.827 KE-S Strategic brand management building, measuring, and managing brand equity	658.827 KE-S Strategic brand management building, measuring, and managing brand equity	658.827 KE-S Strategic brand management building, measuring, and managing brand equity	Next

Includes bibliographical references and index.

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